Zombies!

Welcome! This is an experiment where an interactive narrative is followed by a quick personality test and then a personalised short story. It requires JavaScript and should work on browsers other than IE. EXPERIMENT DESCRIPTION The first part of the experiment is an interactive narrative specifically written for the experiment and simulating a personality test. You are presented as the protagonist and must choose one of the presented options. You will then take a 10-item Five-Factor Model questionnaire and a 10-item Need For Affect questionnaire. The purpose is to see how well personalisation could be done based on what sort of choices people would make in interactive narratives, and how closely their in-narrative persona matches with reality. In the final part, you are presented with a short story written for the experiment and personalised to you. Users are split randomly into three groups. Group 1 will have the personalisation done according to the results of the narrative, group 2 according to the personality test, and one control group will get the opposite of what they would get in group 1. The users are asked how much they liked the story and how much they identified with the protagonist, which is used for measuring how useful the personalisation was. YOUR CONSENT By participating in the CCI Research Project, you agree to the following statements: You confirm that you have read and understand the Terms of Use presented below. You understand that your participation is voluntary and that you are free to withdraw at any time without giving any reason. You confirm you are at least 18 years of age. You agree that the anonymous findings may be used in academic reports, publications and academic presentations. WHAT ARE THE POSSIBLE DISADVANTAGES AND RISKS OF TAKING PART? We do not foresee any disadvantages of taking part in the study. DATA COLLECTED The times and dates you access THE CCI PLATFORM; how long you spend on THE CCI PLATFORM; the selections you make; the feedback you enter. HOSTING THE CCI PLATFORM is hosted by Linode in the UK. LEGAL INFORMATION Under UK law, We are obliged to inform you of the name of the "data controller", responsible for how your personal information is processed; The Dean of UAL Creative Computing Institute is the "data controller" for this study. COOKIE POLICY This study does not use cookies and no cookie will be set or used as part of your participation. CONTACT FOR FURTHER INFORMATION For more information, please contact w.nybom0620201@arts.ac.uk and m.grierson@arts.ac.uk